Profitable delivery and a great guest experience.

First, it’s cheaper for them. You may be marking up your prices on the
delivery apps in order to cover their commissions. There are also sometimes platform
fees and delivery fees that can inflate their order total.

Second, you can
incentivize them with a rewards program. With Owner, you can reward them with a
points-based loyalty program, giving away low food cost items like mozzarella sticks and
fries every few orders to reward people for ordering directly.

Finally,
supporting local. Customers know how unfair the third party delivery apps are to
restaurants, so when we give them a way that’s just as easy to support you while still
getting delivery, they take us up on it.

For orders under $30, you can let the guest pay for delivery. You may
consider covering some of the cost to get more orders.

For orders over $30, you
should cover about $3 in delivery fees. Our research shows that you get the most orders
when customers pay a maximum of $3.99 in delivery.

Doing this can encourage your
customers to increase their order size.

Cheaper delivery for them, more sales
for you.

We negotiated in bulk with our thousands of restaurants to get the best
possible deal. Even though the third parties make less revenue on these orders, they
make more profit on each order because they don’t have to spend money to get people to
use their apps.

They charge us about $7 to help you offer delivery, which we
charge directly to you at no markup from us. But to the third parties, this is almost
pure profit for them. It helps keep their drivers more busy and active on their
platform.